Jon Haigh Director

Jon has a colourful background in business to match his enthusiastic can-do personality, a professional windsurfer who has represented England and won competitions all over the world in his youth. Jon set up his own logistic business with a focus on niche movement of products with a non-negotiable approach to service and quality, growing this into a multimillion-pound turnover operation over years of hard work, commitment to value and vision. He sold the business in 2013. Without a thought of putting his feet up Jon went straight into this new business with a view to grow this into something that delivers advantage to both consumers and sellers alike.

Ian Fender Director 

Ian began professional life at Robert Bosch in Hayes Middx where he rose through the ranks to become Head of Concessions running the day to day operational support of customer replacements. He left to pursue his desire to work within sales and joined Unilever as business development manager when soon asked to Join Zenith Hygiene a fledgling business with huge aspirations, when he started it had a turnover of around 500K and left with a turnover of in excess of 60M. Ian was instrumental in delivering global brands to the business and led the National Accounts a portfolio of the stellar high street brands. Ian has run sales teams and business development with tremendous success and intends to carry that on with The Appliance Company.

Daniel Isherwood Online Sales manager

Daniel joined the business in January 2019 to manage our online sales channels eBay, Amazon, Facebook and our Webstore. From product listings to customer services Daniel has embraced all of the key aspects of our business and has added much value to the business flow. Having previously managed an eBay business selling replica flowers his experience in pushing product listings to the top has been invaluable in growing our sales and positive reviews.